Miracle water scams have existed for as long as we have recorded history. They will never go away. Unfortunately for the ethical companies within the hydrogen water industry that support good science, it is hard to shake the charlatans and hucksters who are always looking for the new “magic water” scam. In fact, many consumers immediately presume hydrogen water is just another scam, another “magic water” with no science behind it. What makes hydrogen water different than any of the other “magic waters?” For starters, hydrogen water actually has very little to do with the water; water is just a delivery method for hydrogen gas.
What is Hydrogen Water?
We have a dedicated page that details what hydrogen water is and isn’t. In brief, hydrogen water, sometimes referred to as “hydrogen-rich water” or “HRW,” is simply water that has had hydrogen gas dissolved into it. Think sparkling water, which is water that has had CO 2 dissolved, the difference being H2 is being dissolved instead. Hydrogen gas has been shown to exhibit many therapeutic properties and is found in every cell in the body. These therapeutic properties seem to be amplified by perhaps two or more orders of magnitude when dissolved in water, as opposed to when delivered via inhalation. As such, “hydrogen water” is an important delivery vehicle to provide the therapeutic benefits of this crucial gas.
Types of Hydrogen Water Scams
The most common scams purporting to deliver hydrogen water rely on one of two false notions.
“Any Old Magnesium”
Some ignorant marketers that believe that any magnesium salt can produce hydrogen gas when added to water (it can’t). Very specific, hard-to-source, non-ionic magnesium metal must be utilized. This form of magnesium can be very hazardous to handle, so those manufacturing with it need abide by many laws for both worker, transport, and consumer safety. Many who manufacture with it do not and are risking lives. Many do not even understand the concept, utilizing any normal magnesium salt and delivering products that are simply magnesium supplements, with no potential at producing hydrogen water.
Another issue that happens with scam products, one that I mentioned in the article Comparing Hydrogen Water and Gas Technologies,” is that companies go through the effort of adding hydrogen gas to water (or sometimes, powder), in order to be able to defend the claim they have “infused hydrogen gas” during manufacturing, without bothering to deliver it in packaging (or powdered material) that is capable of retaining the gas. This is some odd “homeopathic hydrogen” angle, where by the time a consumer purchases the “hydrogen-infused” product, none of the remaining “infused hydrogen” remains.
Performix SST Pre “Molecular Hydrogen” (“Any Old Magnesium Hydrogen Water Scam”)
On January 4th we issued a press release announcing that we had filed a letter with the Federal Trade Commission (FTC) regarding fraudulent claims made by Performix. The letter we filed with the FTC was based on the claims, which we deemed fraudulent, made by the company Performix LLC. Performix LLC markets a pre-workout product — “SST” — which has “molecular hydrogen” on the label, with a “patent-pending” molecular hydrogen matrix on the supplement facts. We commissioned two labs to test this product, and both found no detectable molecular hydrogen after following their directions of use. This was tested (and submitted to the FTC) both by titration and by gas chromatography at both labs, and myself and others verified no H2 via titration. Read the full breakdown of the Performix scam, and read one of the lab reports.
“Molecular Hydrogen” by HumanX (“Any Old Magnesium Hydrogen Water Scam”)
HumanX, which has now pulled its “molecular hydrogen” product from the market, made a number of egregious claims that could be chalked up to marketers lacking any scientific knowledge of what they were doing. It claimed “magnesium reacts with water to produce hydrogen gas” on its label, without understanding that only non-ionic elemental magnesium does this. It claimed “no binding agents” in a tablet that contained, you guessed it, binding agents. Of course, its “molecular hydrogen” product did not, and could not, produce hydrogen gas under any condition. Read the full breakdown of the HumanX scam, including my video demonstration with H2Blue.
HNEX Hydrogen Water Scam (“Magical Retention Hydrogen Water Scam”)
HNEX is probably the worst offender in this group at the time I write this — not by size and impact, but by how egregious its claims are. It uses purposefully vague language such as “HNEX was developed by a group of world-renowned scientists,” without bothering to name the scientists, and cites dozens of irrelevant studies as “proof” of its efficacy. It contains no hydrogen gas. Even if it originally added hydrogen gas to its water, its packaging is incapable of retaining hydrogen gas. Its plastic bottle doesn’t even have a gasket. Further, HNEX charges $125 for a 1L bottle of water. Even if this water had hydrogen, the cost is inexcusable. It justifies this cost by claiming “only 1tbsp per day is needed.” Our hydrogen tablets generate the highest concentration of hydrogen out of any hydrogen water technology in the world, and a tablespoon is not even close to therapeutic. Read the Full Breakdown of the HNEX Hydrogen Water Scam, including video demonstration with H2Blue.
Japanese Coral Calcium Hydrogen Scam
There are a lot of scams involving molecular hydrogen, however, very few of the scams in the world have gone to the great length that two competing Japanese companies marketing "hydrogen-rich coral calcium" have gone. In both cases, these companies have gone above and beyond to give the illusion of reputability. Unfortunately, in the end much of their claims are nothing but smoke and mirrors. In this article, I break down what TAANE and EnageGate are claiming, what is factual, and what is beyond preposterous in regards to their molecular hydrogen claims. Read the Full Breakdown of the Japanese Coral Calcium Hydrogen Scam.